That's the headline to Gary Robbins' storey inward the San Diego Union Tribune describing President Barack Obama's proclamation of BRAIN (Brain Research through Advancing Innovative Neurotechnologies) Initiative. UC San Diego in addition to others on "the Mesa" including the Salk Institute for Biological Sciences are going to endure deeply involved inward this project.
Mike Freeman had a related storey inward the UT: "Qualcomm joins Obama's BRAIN project"
The UC San Diego storey on the BRAIN Initiative
Here is a storey in addition to video from the White House: "BRAIN Initiative Challenges Researchers to Unlock Mysteries of Human Mind"
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